Hololool, a bonfire tradition from Zonhoven (Belgium) celebrated on 10 November, likely has roots reaching back over 2,500 years to Germanic and Celtic winter rituals.
Ancient Europeans counted moons instead of months, which left thirteen “extra” days before the winter solstice. These days—believed to be the darkest and most dangerous period of the year—were linked to myths of the Wild Hunt, a terrifying ghostly procession led by the god Wodan/Odin or the goddess Holda (Holle). People feared punishment from these supernatural riders, so they stayed indoors around the fire.
During this time:
A Yule log burned continuously for protection and light.
Food stores and baked goods (sometimes shaped like people) were prepared to keep families safe and children calm.
Fire rituals and bonfires symbolized the return of light and protection against dark forces.
These traditions influenced later figures like St. Nicholas and St. Martin, who share striking traits with the ancient god Wodan:
a white horse, red cloak, staff, and dark companions who punish wrongdoing.
The Hololool bonfire may also relate to charcoal production from holly wood, used historically in iron smelting in the Zonhoven area. Communities likely gathered around large fires both for practical production and ritual protection.
Over time, what began as a pagan fire ritual marking the approach of Yule and the winter solstice evolved into the modern Hololool festival, now celebrated with torch parades, performances, and fireworks.
🔥 In essence:
Hololool is probably the surviving echo of an ancient winter fire ritual, blending mythology, astronomy, iron production, and seasonal celebration into a tradition that still burns in Zonhoven today.

Link: https://www.hololool.net/